Privacy Policy
Last Updated: 4 April 2026
1. Introduction
Welcome to Linchpin Advisory Group Ltd. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
2. The Data We Collect
We collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data – First name, last name, and job title.
- Contact Data – Email address and LinkedIn profile URL.
- Strategic Maturity Data – Responses provided via our 25 – question maturity assessment Google Form.
- Technical Data – Internet protocol (IP) address, browser type and version, and operating system.
3. How Your Data is Used (The “Blueprint” Process)
We use your data specifically to provide the services you request. For the Strategic Maturity Blueprint, your data follows a specific, secure lifecycle:
- Collection – Data is entered into a Google Form.
- Processing – Data is transferred to a secure Google Sheet for scoring and analysis.
- Visualisation – Data is pushed to Looker (Google Cloud) to generate your PDF report.
- Delivery – The final Blueprint is sent to your provided email address.
4. Lawful Basis for Processing
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Performance of a Contract – Where we need to perform the contract we are about to enter into or have entered into with you (e.g., delivering your Blueprint).
- Legitimate Interests – Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
5. Third – Party Processors
To deliver our high – performance consultancy services, we share data with the following essential service providers:
- Google Ireland Limited – For the provision of Google Workspace (Forms and Sheets) and Google Cloud / Looker services.
- LinkedIn – For professional outreach and connection management via social outreach mechanisms.
6. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes for which we collected it, including to satisfy any legal, regulatory, tax, accounting, or reporting requirements. We typically retain maturity assessment data for 24 months to allow for year-on-year progress tracking.
7. Your Legal Rights
Under the UK GDPR, you have rights including:
- Your right of access – You have the right to ask us for copies of your personal information.
- Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate.
- Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
8. Contact Details
If you have any questions about this privacy policy or our privacy practices, please contact us:
- Full Name of Legal Entity – Linchpin Advisory Group Ltd
- Email Address – info@linchpinadvisory.com
- Address – 71 – 75 Shelton Street, Covent Garden, London, UK, WC2H 9JQ
Cookie Policy
Last Updated: 4 April 2026
1. What are cookies?
Cookies are small text files placed on your device to help our website function correctly and to provide us with data on how visitors interact with our content. We use them to enhance your experience and site performance when navigating our site.
2. How we use cookies
We categorise our cookies into three distinct groups:
- Strictly Necessary Cookies – These are essential for the website to function (e.g., security and load balancing). They cannot be switched off.
- Functional & Analytical Cookies – These help us understand how visitors use our site and remember your preferences (e.g., language or form progress). Under the DUAA 2025, these are considered low-risk and are active by default, though you may opt out at any time.
- Targeting & Social Cookies – These are used by our third-party partners (like LinkedIn) to track the effectiveness of our social outreach and show you relevant content. These require your explicit consent.
3. Key Third – Party Trackers
Because of our specific consultancy model, we use the following providers:
- Google (Forms, Sheets, Looker) – We use cookies to ensure your 25-question maturity assessment is processed correctly and that your browser can securely view your Looker-generated PDF reports.
- LinkedIn (Insight Tag) – We use this to measure the impact of our professional outreach and to identify which B2B leaders are engaging with the Linchpin Advisory brand.
- LinkedIn Helper 2 – While this is an automation tool, it may interact with your browser to manage connection requests and professional engagement. Please review LinkedIn Helper’s own privacy policy for further information.
4. Managing Your Preferences
You have the right to choose which cookies you accept.
- Opt – Out – You can disable Functional and Analytical cookies via our “Cookie Settings” link in the footer.
- Consent – Targeting cookies will only be active if you click “Accept” on our initial notice.
- Browser Settings – You can also block all cookies through your browser settings, though this may prevent certain website features, such as the Strategic Maturity Blueprint form, from functioning properly.
5. Contact Us
For any questions regarding our use of cookies or your data privacy, please email us at: info@linchpinadvisory.com.
Terms of Use
Last Updated: 4 April 2026
1. Introduction
This website is operated by Linchpin Advisory Group Ltd (“we”, “us”, or “our”). By accessing this website, you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree with any part of these terms, you must not use our website.
2. Business-to-Business (B2B) Nature of Services
Our website and the Strategic Maturity Blueprint are designed for professional use by business leaders and organisations. By using our services, you confirm that you are acting for purposes relating to your trade, business, craft, or profession.
3. Intellectual Property Rights
We are the owner or the licensee of all intellectual property rights on our website and in the material published on it, including but not limited to:
- The Maturity Model – The 25-question scoring logic and proprietary assessment framework.
- Reporting – The design and structure of the Looker-generated PDF reports.
- Content – All text, graphics, and “Linchpin” branding. Any reproduction or unauthorised use of these materials is strictly prohibited.
4. The Strategic Maturity Blueprint
When you engage with our assessment tool:
- Accuracy of Data – You are responsible for ensuring the information you provide in the Google Form is accurate.
- No Professional Advice – The resulting Blueprint is a diagnostic tool for informational purposes. It does not constitute formal legal, financial, or technical advice.
- Delivery – We aim for high “Operational Velocity” in delivery, but we are not liable for delays caused by third-party technical failures (e.g., Google Workspace or Looker outages).
5. Acceptable Use
You may only use our website for lawful purposes. You must not:
- Use the site to conduct “Screen Scraping” or automated data collection.
- Attempt to reverse-engineer our prioritisation scoring mechanisms.
- Upload any malicious software or “logic bombs” via our contact or assessment forms.
6. Limitation of Liability
To the extent permitted by law, Linchpin Advisory Group Ltd shall not be liable for any indirect or consequential loss, including loss of profits, revenue, or data, arising from your use of our website or the Blueprint reports. Our total liability is limited to the amount you paid for the specific service in question.
7. External Links
Our site includes links to a Google Forms, Medium, Substack, and LinkedIn. These are provided for your convenience and social outreach. We do not endorse or take responsibility for the content or privacy practices of these external platforms.
8. Governing Law
These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
9. Contact Information
Linchpin Advisory Group Ltd Registered Office: 71 – 75 Shelton Street, Covent Garden, London, UK, WC2H 9JQ
Company Number: 16990272
Email: info@linchpinadvisory.com
Accessibility
Last Updated: 4 April 2026
1. Our Commitment
Linchpin Advisory Group Ltd is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards to our “Strategic Clarity – Operational Velocity” mission.
2. Conformance Status
The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.
- Our Goal – We strive to conform to WCAG 2.2 Level AA standards across our primary website and digital tools.
3. Accessible Features
To ensure an inclusive experience, we have implemented the following:
- Typography – We use high-contrast ratios for text (including our #B0B3B8 grey on dark backgrounds) and clear, sans-serif fonts to aid readability.
- Navigation – Our site is designed to be fully navigable via keyboard and compatible with modern screen readers.
- Alternative Text – We provide descriptive alt text for all functional images, such as our Strategic Maturity Blueprint mockups.
4. Third-Party Tools & Assessments
We recognise that some parts of our service rely on third-party providers:
- Google Forms – Our 25-question maturity assessment is hosted on Google Forms, which meets high accessibility standards.
- Looker Reports – Our PDF reports are generated via Looker. We endeavour to ensure these documents are structured to be compatible with assistive technology. If you require an accessible version, please contact us, and we will provide it promptly.
- Social Outreach – While we engage on LinkedIn, Medium, and Substack, we cannot control the accessibility features of these external platforms.
5. Technical Specifications
Accessibility of this website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:
- HTML – Standardised structure for screen reader compatibility.
- WAI – ARIA – Accessible Rich Internet Applications for interactive elements.
- CSS – To maintain visual clarity and consistency.
6. Feedback & Contact
We welcome your feedback on the accessibility of the Linchpin Advisory website. If you encounter accessibility barriers or require our “Blueprint” reports in an alternative format, please let us know:
- Email – info@linchpinadvisory.com
- Response Time – We aim to respond to accessibility feedback within 2 business days.